‘My Chemical Romance’: Is love all in our heads?

‘My Chemical Romance’: Is love all in our heads?

Our Chief Science Officer Professor David Nutt shares science-based insights on the ‘connection’ neurotransmitter, GABA, which most of us have never even heard of!

Is love all in our heads? Well, scientifically speaking that’s where it starts. When it comes to getting in the mood for romance, an intoxicating ‘love potion of neurotransmitters’ – serotonin, dopamine, beta-endorphin, and oxytocin – naturally come together to facilitate ‘loved-up feelings in the brain.

However, plenty of evidence suggests that the GABA neurotransmitter, which has long been overlooked as the crucial fifth ingredient, also plays a pivotal role in the science of love. Something that our Chief Science Officer, Professor David Nutt, believes hopeful singletons should keep in mind this Valentine’s Day.

Firstly, what is GABA? In a nutshell, GABA functions as an inhibitory neurotransmitter, balancing the brain by producing relaxed, calm, social and connective feelings. – Feelings you might associate with one or two alcoholic drinks.

And what’s love got to do with it? Well, evidence proves that humans have been biohacking our GABA systems with ethanol in all recorded history because of the way that alcohol facilitates sociability, intimacy, playfulness, hedonism, and sexual desire.

From the days which saw our enterprising ancestors eat fermented fruit foraged from forest floors through to today – a decade since the launch of Tinder and the era of dating sites, (there are 1,400 in the UK alone) alcohol has been synonymous with helping us to get in the mood for love.

But it’s 2023, so as ‘Sober Curious’ lifestyles become more prevalent with 34% of UK adults claiming that they’d go on a sober date versus 32% who feel a little alcohol is necessary ‘to feel their best self on a first date’ – and with 62% believing that ‘Dry Dating’ would help them “form a more genuine connection" –  “But what if we could drink something that put us in the mood for love, without the downsides of drinking alcohol?” asks Professor David Nutt.

“It doesn’t have to be abstinence that makes the heart grow fonder though. Alcohol has its place when socialising and quite often a couple of alcoholic drinks help most of us unwind, relax, loosen our inhibitions, and forge connections, which humans thrive on for survival. But alcohol is a blunt tool and if drunk in excess sadly presents dangers to our health, wellbeing and to society. It’s an old technology and it's no wonder more and more people are choosing to cut it out entirely or take a more mindful approach to social drinking.

Therefore, the discovery that neurotransmitter, GABA, is at the heart of the good drinking experience, is a game-change for the industry, and we are thrilled to have pioneered the world-first, scientifically proved GABAergic range of spirits, offering the upsides people seek from alcohol, without the alcohol itself.”

 

 

Products in this article

Our customers moments

SENTIA is for sure my number one choice when it comes to alternative drinking. Great taste on its own, on ice or as a mixer. I love being creative with it and sharing with friends. The buzz is awesome too.
Lola
I am AMAZED with how SENTIA made me feel. A few glasses brought that joyous "buzzed" feeling, like alcohol—but no brownouts, no headaches. Felt confident and sociable. This stuff is the future. Can’t wait for new flavors.
Kevin
We bought the small bottle, unsure it would deliver. Pleasantly surprised—on ice with a mixer it was satisfying. After two I felt a bit of a buzz! It’s now on my Christmas list. 
Jill
I gave up alcohol over a year ago. Tried SENTIA with low expectations, but I’m truly surprised! Slightly unusual taste but works well with alcohol-free fizz. After a couple glasses I feel relaxed and chilled. Total game changer! 
Amanda
As a 40-something home-working parent, a clinking glass of something refreshingly bitter marks the end of my day. I’ve tried a bunch of 0% gin substitutes, and they always just make me want a real drink; SENTIA is satisfying on its own terms. I’m a total convert. 
Lucy
As autistics, this stuff has been game changing for me and my wife. We've tried herbal products before, but nothing comes close to SENTIA. 
Samuel
Very good, felt relaxed, no hangover. Perfect
Jonny
SENTIA is a game changer!!!! I avoid alcohol due to hangovers. This is the only alternative I know that actually works—you feel like you’ve had a couple. And it’s delicious!!! 
Jeanette
Having cut alcohol completely, this drink is a total game changer! Amazing for social drinking with friends. 
Hannah
I love it. 10 out of 5 stars.
Bernie
At a 40th party, I had two glasses of SENTIA with ginger beer. Felt lively and a bit drunk like everyone else. Wore off cleanly. Felt like I was drinking too. Would recommend for a buzz without alcohol. 
Craig
Wanted something to replace my evening G&T. This hits the spot—I love the taste, feel more relaxed, no longer crave alcohol, and I sleep better with fewer calories. 
Michael
I drink it neat—spicy with a little throat burn. Great social lubricant without the toxins! 
Juls
I had to stop drinking and wasn’t expecting SENTIA to work. GABA Black with cola tastes like rum and coke and delivers a merry buzz. I’ve recommended it and just ordered another bottle. 
Ashleigh
I crave alcohol, sugar and dopamine hits. I’ve struggled to find a substitute—until tonight! Two long drinks with lemonade and I’m relaxed and sleepy. Don’t want anything else! 
Donna
GABA Red, ice, and a quality tonic—perfect for winding down after work, with just the right spiciness.
Axel
Early in sobriety I tried alcohol-free alternatives—they were unpalatable. Then I found SENTIA. Now I look forward to winding down without hangover anxiety. Three and a half years sober and SENTIA’s been a good friend.
Tiffany
Support a healthier lifestyle
Mood boosting without the buzz
Natural Ingredients
Perfect for any occasion
Satisfies Cravings Without the Guilt