Marketing Advertising Disruption festival
4-6th July 2023
World-renowned neuroscientist, Professor David Nutt (former UK drug tzar) and his team have designed a boozeless, botanical drink, meaning you can enjoy a guilt-free buzz.
Professor Nutt has worked to discover a safer alternative to alcohol and in the early 2000s, the UK government tasked Nutt with providing a 25-year vision for the future of alcohol, where he first introduced the idea. David’s team went on to identify the GABA (gamma-aminobutyric acid) system as the key target for alcohol in the brain and began formulating a synthetic ingredient, Alcarelle, that mimics the positive effects of alcohol without the ethanol. Alcarelle is in development and testing and GABA Labs hopes to launch Alcarelle by 2027 to be licensed to the global drinks industry to create a new generation of alcohol-free drinks.
Alongside Alcarelle, GABA Labs have formulated a botanical drink that we can enjoy the effects of now, enhancing this same neurotransmitter. Enter the world’s first GABA Spirits! SENTIA’s Red and Black Spirits give the same convivial effect as Alcarelle, to a lesser degree, using GABAergic plant ingredients. Meaning you can have a drink and unwind today, without worrying about tomorrow.
SENTIA is an all-natural, alcohol-free spirit that gives a buzz likened to 1-2 units of alcohol. The proprietary blend of plant ingredients enhances GABA in the brain, which calms down our nervous system. When we drink alcohol, it targets this same GABA system, making us feel relaxed and more sociable after a drink. You know, that sensation when the first drink hits, shoulders unclench and conversations broaden?
World-renowned neuroscientist, Professor David Nutt (former UK drug tzar) and his team have designed a boozeless, botanical drink, meaning you can enjoy a guilt-free buzz.
Professor Nutt has worked to discover a safer alternative to alcohol and in the early 2000s, the UK government tasked Nutt with providing a 25-year vision for the future of alcohol, where he first introduced the idea. David’s team went on to identify the GABA (gamma-aminobutyric acid) system as the key target for alcohol in the brain and began formulating a synthetic ingredient, Alcarelle, that mimics the positive effects of alcohol without the ethanol. Alcarelle is in development and testing and GABA Labs hopes to launch Alcarelle by 2027 to be licensed to the global drinks industry to create a new generation of alcohol-free drinks.
Alongside Alcarelle, GABA Labs have formulated a botanical drink that we can enjoy the effects of now, enhancing this same neurotransmitter. Enter the world’s first GABA Spirits! SENTIA’s Red and Black Spirits give the same convivial effect as Alcarelle, to a lesser degree, using GABAergic plant ingredients. Meaning you can have a drink and unwind today, without worrying about tomorrow.
SENTIA is an all-natural, alcohol-free spirit that gives a buzz likened to 1-2 units of alcohol. The proprietary blend of plant ingredients enhances GABA in the brain, which calms down our nervous system. When we drink alcohol, it targets this same GABA system, making us feel relaxed and more sociable after a drink. You know, that sensation when the first drink hits, shoulders unclench and conversations broaden?
Taste:
Sweet heady aromatics, rich herbal complexity and bittersweet spiced berries
Moment:
SENTIA Red is perfect for after-work drinks and to wind-down for the weekend
Mood:
Designed to help you relax, connect, and harmonize!
Serve:
Enjoy 25ml with your mixer of choice and an orange garnish or in a delicious cocktail.
Calories:
9 cal per 25ml serving
Taste:
Spiced pepper warmth, smooth, earthy body and smoky bitter finish
Moment:
SENTIA Black is for that lunchtime moment, or after-hours gathering, think socialising at an event
Mood:
Designed to stimulate release of GABA for focus, drive and conviviality
Serve:
Enjoy 25ml with ginger beer or in a sophisticated cocktail
Calories:
6 Cal per 25ml serving
Both Sentia Red and Black are Vegan, Gluten-free, Fair Trade, GM-free, 65% Organic, Zero Allergens, no added sugar, low carb and low calorie.